Saturday, July 16, 2011
In April of 2010, Facebook allowed companies to place the "like" button on any page on their website. Since then, the "like" has become a recognized metric of social media marketing success. Many marketers have become obsessed with increasing the "likes" that their brand receives, and although it is a good first step, it should by no means be the end goal. At the end of the day leads and customers are what you're after, and if someone's only interaction with your brand is clicking the little thumb then you still have a lot of work to do.
Keeping your fans engaged is what's going to help you generate leads and eventually customers. Here are a few ways to capture your fans attention once you get them to "like" your brand and they're on your Facebook page.
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